Cette année la campagne digitale s’opérait sur 4 axes de communication : Le jet de mégot, l’utilisation du barbecue, le bricolage et les dangers du feu en forêt.
Ce sont les 4 plus importantes causes de départ de feu et celles qui endommagent le plus de surfaces boisées.
Pour communiquer sur ces problématiques, des vidéos en motions design ont donc été créées et diffusées sur les réseaux sociaux pendant toute la saison estivale.
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